Simplifying  the Business

In 2004, the IATA Board of Governors launched Simplifying the Business (StB) to respond to mounting losses, high oil prices and low-cost competition. The programme's mission is to change the way the air transport industry operates – resulting in better service for passengers and lower costs for the industry. Today, as the industry environment continues to deteriorate, StB continues to deliver industry change.

How does StB realise industry-wide change?

  • A focus on a mutually beneficial approach for everyone involved
  • The leadership and support of the IATA Board of Governors - a group of 30 airline CEOs
  • The endorsement of the IATA AGM
  • The ability to create industry-wide standards
  • A global network of 4,000 IATA, airline, and airport staff, industry experts and suppliers

The StB Change Model

IATA mobilises, facilitates, guides, and supports the industry to implement StB projects. Find out more details on how IATA supports the industry.

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For more information, please click on the links below. Homepages of the five current StB projects are available on the left hand navigation of this page.

CEO quotes

  • “With fuel prices at record highs, the industry faces a crisis and the agenda for the year ahead has extraordinary challenges. Change must be even more aggressive. Finding even more efficiency gains – not just for airlines but throughout the industry value chain – is crucial for our survival. We celebrated a great achievement – a 100 per cent e-ticketing. But there is no time to lose in pushing forward with the next phase of Simplifying-the-Business – Fast Travel.” (Royal Jordanian Airlines chief executive officer, Samer Majali) 
  • "StB is about more than an airline. It assists the modernisation, standardisation and integration of the air transport industry." (Eng. Atef Abd El Hamid, Chairman of EgyptAir Holding Company)
  • “IATA has done so many good things – like Simplifying the Business and all the other technological advances IATA is introducing which are absolutely brilliant for the industry because as a company, we would never have done all that and linked everybody together.” (Tim Clark, President, Emirates Airline)

Tools

Interactive Maps

StB workshops & events